Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Assignment (2)_16354...
With the development of technology and quick access to the internet people have switched to online activities. All kinds of facilities are available online these days which is much easier than going t...

Assignment (2)
Assignment (2)

With the development of technology and quick acces

Essay Question -- 1_...
Monarchy had been the style of kings rising in the age of absolutism because of self-proclaimed confidence shown by the kings after being victorious in wars and showing control over vast territories....

Essay Question -- 1
Essay Question -- 1

Monarchy had been the style of kings rising in the

Assignment 1_1672729...
This essay will examine the leadership style of Jeffrey Immelt, the CEO of General Electric. It will identify the qualities and practices this leader has incorporated into his leadership legacy. Moreo...

Assignment 1
Assignment 1

This essay will examine the leadership style of Je

Week 6 Topic 11 Assignment 1

Week 6 Topic 11 Assignment 1

Q Week 6. Products, Services and Brands Chapter 8 Chapter Preview: In this chapter we will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration. We start out with a simple question: What is a product? As it turns out, the answer is not so simple. Takeaways: Define products (brand) and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines and product mixes. Read in the Textbook. Chapter 8. Products, Services and Brands. Assignment: One (1) page: What is a brand? Assignment: One (1) page: Discuss how service providers differentiate their services from those of competitors and provide an example of each. Assignments Due: Tuesday, 4/4 @ 11:59pm. Assignments will not be accepted after due date.

View Related Questions

Solution Preview

View Complete Solution
A brand is a crucial element in any company's marketing strategy. It is the unique identity that a company creates for its products or services that distinguishes it from its competitors. Branding is important in marketing because it helps a company to differentiate itself from competitors and create a strong and lasting impression on consumers. A brand can evoke emotions, trust, and loyalty among consumers, which in turn can lead to repeat purchases and positive word-of-mouth referrals (Blackett). Strong brands can command higher prices and lead to a company's better financial performance.