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"Education is the most powerful weapon which you can use to change the world”
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Article 1 Hughes, L.W., & Avey, J.B. (2009). Transforming with levity: Humour, leadership, and follower attitudes. Leadership and Organizational Development Journal, 39(6), 540-562. Critical Summary o...

Annotated Bibliography 6
Annotated Bibliography 6

Article 1 Hughes, L.W., & Avey, J.B. (2009). Trans

Homework 15_16578632...
Antibiotics – chemotherapeutic substances that can kill and inhibiting growth of specific microorganisms, infectious bacteria and fungi antimicrobial agents – natural or synthetic substance that kill...

Homework 15
Homework 15

Antibiotics – chemotherapeutic substances that c

M6A1 Mediation Regul...
There are already different kinds of criticism regarding the regulations for mediation process. However, from several research and studies, one thing is understood clearly that there are both pros and...

M6A1 Meditation Regulation vs. Self Determination
M6A1 Meditation Regulation vs. Self Determination

There are already different kinds of criticism reg

Week 6 Topic 11 Assignment 1

Week 6 Topic 11 Assignment 1

Q Week 6. Products, Services and Brands Chapter 8 Chapter Preview: In this chapter we will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration. We start out with a simple question: What is a product? As it turns out, the answer is not so simple. Takeaways: Define products (brand) and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines and product mixes. Read in the Textbook. Chapter 8. Products, Services and Brands. Assignment: One (1) page: What is a brand? Assignment: One (1) page: Discuss how service providers differentiate their services from those of competitors and provide an example of each. Assignments Due: Tuesday, 4/4 @ 11:59pm. Assignments will not be accepted after due date.

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A brand is a crucial element in any company's marketing strategy. It is the unique identity that a company creates for its products or services that distinguishes it from its competitors. Branding is important in marketing because it helps a company to differentiate itself from competitors and create a strong and lasting impression on consumers. A brand can evoke emotions, trust, and loyalty among consumers, which in turn can lead to repeat purchases and positive word-of-mouth referrals (Blackett). Strong brands can command higher prices and lead to a company's better financial performance.