Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Week 5 Discussion_16...
Before doing research on quantifying a resume, I did not realize how beneficial something so small could be. "It helps recruiters really picture the impact you’ve made in your position, and it frankly...

Week 5 Discussion
Week 5 Discussion

Before doing research on quantifying a resume, I d

Principles of Market...
Sustainability can be regarded as a good and decent choice for the society, the environment, and the companies. But strategies of sustainability might not be possible for a number of firms. Medium and...

Principles of Marketing_Week 8 Discussion
Principles of Marketing_Week 8 Discussion

Sustainability can be regarded as a good and decen

Module 7 Discussion_...
This week’s article has been once again informative and a real eye-opener. The cultural aspect as well as repercussions of mental illness is something which is often overlooked and due to this many pe...

Module 7 Discussion
Module 7 Discussion

This week’s article has been once again informat

Week 6 Topic 11 Assignment 1

Week 6 Topic 11 Assignment 1

Q Week 6. Products, Services and Brands Chapter 8 Chapter Preview: In this chapter we will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration. We start out with a simple question: What is a product? As it turns out, the answer is not so simple. Takeaways: Define products (brand) and describe the major classifications of products and services. Describe the decisions companies make regarding their individual products and services, product lines and product mixes. Read in the Textbook. Chapter 8. Products, Services and Brands. Assignment: One (1) page: What is a brand? Assignment: One (1) page: Discuss how service providers differentiate their services from those of competitors and provide an example of each. Assignments Due: Tuesday, 4/4 @ 11:59pm. Assignments will not be accepted after due date.

View Related Questions

Solution Preview

View Complete Solution
A brand is a crucial element in any company's marketing strategy. It is the unique identity that a company creates for its products or services that distinguishes it from its competitors. Branding is important in marketing because it helps a company to differentiate itself from competitors and create a strong and lasting impression on consumers. A brand can evoke emotions, trust, and loyalty among consumers, which in turn can lead to repeat purchases and positive word-of-mouth referrals (Blackett). Strong brands can command higher prices and lead to a company's better financial performance.